Deep in Gator Country a legend was made back in 1965. Plagued by heat, the University of Florida football players fell victim to one of the most devastating competitors ever – dehydration. Something revealed when players never had to use the ‘facilities’ during games. University of Florida doctors discovered that the players weren’t properly hydrated, causing their performance to falter. The researchers — Dr. Robert Cade, Dr. Dana Shires, Dr. H. James Free and Dr. Alejandro de Quesada, formulated a new carbohydrate-electrolyte beverage that, unlike water, kept the players properly hydrated. The Gators went 7-4 that year, 9-2 in 1966 then went on to win the Orange Bowl for the first time.
Time after time the Gators outplayed their opponents late in the game, even under sweltering conditions. Athletes soon started asking for Gatorade and swore by its ability to help them go longer and finish stronger. Gatorade’s dominance has continued to grow as a winning product, gaining notoriety with the beginning of the Gatorade ‘Dunk’ tradition in the 1986-87 NFL season, when two players soaked their coach with Gatorade after winning the Super Bowl. Today, from its humble beginnings, Gatorade continues to fuel some of the world’s most prominent athletes, who you can read about in our players lounge. If you want a product that will help you work harder, for longer, look no further than Gatorade; scientifically proven since 1965.
Yes. Athletes can still benefit from drinking Original Gatorade before or after activity to maintain a healthy hydration level. The G Series puts the Original Gatorade in the “during exercise” occasion because that’s the primary occasion athletes experience a performance benefit from the fluids, electrolytes and carbohydrates in those beverages.
All powder products deliver the same great hydration and performance benefits as ready to drink Gatorade, provided they are mixed in the recommended proportions with water.
Since the advanced hydration and performance benefits of Gatorade are the same in both liquid and powdered forms, it is a matter of personal preference.
Yes. Both deliver advanced hydration and performance benefits provided Gatorade Powder is mixed in the recommended proportions with water.
Gatorade is not just for serious athletes, but can benefit all of us who enjoy being physically active.
Athletes and active people sometimes do a poor job of rehydrating themselves. Electrolytes, particularly sodium, are critical for proper hydration, helping maintain electrolyte balance, and helping your body hold on to the fluid it needs.
The ingredients in Gatorade assist in the hydration process to make the body absorb it faster, and retain it longer, which is why we say it is better than water in instances such as sports hydration. Studies have shown that athletes who hydrate with Gatorade perform better than when they drank just water. The performance improvements included the ability to exercise longer before fatigue (1, 2), maintaining a faster sprint speed (3, 5) and exhibiting higher explosive power (4, 5 ) in the second half of a competition period. The studies show what the inventors of Gatorade hypothesized over 40 years ago when faced with the task of determining why many Florida Gator players were both underperforming and succumbing to the effects of heat and heat related illnesses: when it comes to optimal field performance, water isn’t enough.
Once opened, Gatorade should be stored in the refrigerator and consumed within 3-5 days after opening.
For optimal flavour, the product should be consumed within 9 months or less.
The date on the first line of the neck of the bottle indicates when Gatorade is at its optimal freshness and flavour. Gatorade can be safely consumed past that date if the seal is intact and the product has been stored in a clean, dry, cool environment.
Gatorade plastic caps have bands that separate once the cap has been loosened. Tamper bands are used on caps that don’t have built in tamper evidency including 24-ounce sports cap.
Yes. Additionally, we’re constantly working to reduce the amount of material we use to make a bottle. In fact, a 600 ml Original Gatorade bottle weighs 10 percent less than it did in 1998.
Six per cent is the concentration, and means six grams of carbohydrate per 100 mL of fluid (metric units). The label will list 14 g per 250ml serving. Years of laboratory research has shown that a 6% carbohydrate solution provides an appealing taste profile when exercising, is rapidly emptied from the stomach and absorbed by the intestine, and delivers performance-enhancing energy to active muscles. Sports drinks with lower or higher concentrations than 6% carbohydrate are unlikely to deliver on all these key attributesWhen checking carbohydrate percentages, refer to the Nutrition Information Panel and the per 100ml column. For example 6g per 100ml is 6% carbohydrate.
In scientific terms, osmolality is a measure of the number of particles in a solution and can affect absorption properties. For example, water has a very low osmolality (close to zero) whereas orange or apple juice has a higher osmolality because there is more sugar molecules dissolved in it. The osmolality of Gatorade is slightly higher than that of our blood (approx 360mOsmol/L). That and the types of carbohydrate and electrolytes help assure rapid absorption. If beverage osmolality becomes too high (e.g. soft drinks and fruit juices), the rate of fluid absorption is slowed and can promote stomach upset during exercise.
Yes, Gatorade is formulated to taste best during physical activity because it contains electrolytes and the right flavour profile to help drive the thirst mechanism. The right flavor profile is achieved by creating flavours that are light and not overpowering so that they can be consumed in large quantities with minimum sensory overload during physical activity. Gatorade does not contain artificial preservatives that can cause a throat burning sensation during exercise.
In Gatorade, the key electrolytes are the minerals sodium, potassium and chloride. When athletes sweat, they lose electrolytes such as sodium, potassium and chloride that are essential to hydration and muscle function. Unlike water and other beverages that are not scientifically formulated, Gatorade is lab-tested to ensure it helps replenish the electrolytes lost in sweat and stimulates thirst so athletes will ingest an adequate amount of fluid and electrolytes to stay better well-hydrated compared to when using beverages without electrolytes, particularly sodium.1 2 3
The Gatorade name comes from The University of Florida football team, the ‘Gators’. Gatorade Thirst Quencher was invented at The University of Florida to aid their athletes in combating the dehydration that limited their performance, hence ‘Gator…ade.’ For more information on the origins of Gatorade, please visit the Born in the Lab section.
The most popular flavours of Gatorade continue to be Lemon Lime and Orange.
Unfortunately we do not sell Gatorade in bulk to the general public.
Many of the requests for sponsorship that we receive are extremely worthwhile. Whilst we would like to support all of them, unfortunately this is not always possible. Sponsorship decisions are made according to strict criteria, through a structured process that ensures all requests are thoroughly reviewed and considered. In the first instance please email our sponsorship agency with your proposal.
All Gatorade products (liquid and powder formulations) are gluten free and are therefore suitable for gluten-sensitive individuals. The dextrose we use in these products is sourced from Maize.
Also for your information Pepsi products (diet and regular), including Pepsi Max, Mountain Dew and 7UP are gluten free. The caramel colour used is derived from glucose or sucrose syrup; not from wheat or a source of gluten.
The pH of Gatorade is about 3.3
It is safe to drink Gatorade during pregnancy.
In fact, many doctors specifically recommend Gatorade during the later stages of the pregnancy as they replace electrolytes losses cause by sweating (contractions) and the six per cent carbohydrate solution gives a reasonable amount of carbohydrate for energy.
Another benefit is Gatorade has less salt than milk and less carbohydrate than fruit juices.
Please email our sponsorship agency and they may be able to assist you.
No. Benzene is thought to form as a result of a reaction between benzoate (a preservative) and ascorbic acid (vitamin C). Gatorade does not contain either of these ingredients.
There is no research linking sports drinks to dental erosion. In fact, the only cross-sectional study undertaken to assess this possibility found no association between sports drink consumption and dental erosion.
In a recent review in the International Dental Journal, it was concluded that “consumption of an acidic drink or food alone is highly unlikely to cause erosion.” 1
There have been studies conducted outside of the mouth, which fail to take into account the protective effect of saliva and the natural biological system.
One published case study1 (one athlete) did not measure the intake of other acidic beverages, did not take into account that the athlete did not use fluoridated water or toothpaste, and did not check on the patient’s saliva flow. Without investigating any of these factors the study author suggested a link between the erosion in one athlete to sports drinks.
An additional study by the same author, which contained 45 subjects and did assess salivary flow within the participants, found no association between dental caries or erosion and sports drinks.2
A 2002 study of more than 300 athletes at The Ohio State University (OSU), published in the journal Caries Research, reported that the level of dental erosion in athletes regularly using sports drinks was 36 per cent versus 40 per cent erosion in non-users, disputing the idea that acidity in sports drinks contribute to dental erosion.3
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Any personal information that you provide to us will be held by us at Frucor Beverages Limited 86 Plunket Ave, Wiri, Manakau City, Auckland. If you are an individual, you have rights of access to and correction of personal information that we hold. If you have any questions regarding this privacy statement or would like to access, correct and/or change the information collected at any time, please contact us on 0800 502929, email firstname.lastname@example.org or write to Frucor Beverages, PO Box 76202, Manukau City.
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UEFA PROMOTION – TERMS AND CONDITIONS OF ENTRY
1. Information on how to enter and prizes form part of these conditions of entry. Entry into the competition is deemed acceptance of these terms and conditions.
2. The promotion is open to New Zealand residents. Employees of the Promoter and any agency involved with this promotion, and the immediate families of such employees, are not eligible to enter.
3. The promotion commences on 1 January 2018 and finishes on 28 February 2018 (‘Promotional Period’).
4. To enter the promotion, simply purchase any 2 Gatorade 600mL products in one transaction from a participating store during the Promotional Period, get a scratch card from the vendor, and text the unique code revealed to 5678 (at the usual cost of text messages). Entrants may enter the promotion multiple times, provided that each entry is through a separate purchase of 2 Gatorade 600mL products in one transaction.
5. The winner will be determined by a random draw, which will take place on 2 March 2018. The winner will be the first valid entry randomly drawn from all eligible entries submitted. The winner will be contacted by phone to the phone number through which the entry was made. In the event that an ineligible entry is drawn or the Promoter is unable to contact the winner within 7 days of the prize draw, having made reasonable attempts to do so, the Promoter may deem that winner’s entry invalid and select a new winner on the same terms as the original prize draw.
6. For the avoidance of doubt, the winner will be the account holder of the mobile phone number used to enter the promotion (regardless of who made the qualifying purchase).
7. In the event that a winner is under 18 years old, the prize may be awarded to that winner’s parent or guardian, in the sole discretion of the Promoter.
8. There is one major prize to be won valued at RRP NZD$10,000, consisting of one trip for two people to the Ukraine to attend the UEFA Champions League Final Kiev 2018. The prize package includes:
9. Any ancillary or additional costs or expenses will be the responsibility of the prize winner and their chosen prize participant. This includes but is not limited to visas, additional food, beverages, transport, excursions, attractions, room service, spending money and anything else not expressly stated in the prize package. The package requires at least 1 person travelling to be over the age of 18 years. The hotel will be selected by the Promoter in its sole discretion. A valid credit or debit card and photo ID may be required to guarantee your hotel room on check-in. The winner must contact the Promoter with preferred travel dates and times no later than 15th March 2018. The Promoter may book the participants’ travel dates in its sole discretion and without giving reasons.
10. Once booked, the prize cannot be amended or cancelled. Both prize participants must have a passport valid for at least 6 months on date of travel. Any necessary visas are the responsibility of the winner and their chosen prize participant. The deadline for registering all travel information (including visa information) with the Promoter is 26 April 2018. If the prize participants’ travel information is not registered by 26 April 2018, the prize will be void and no compensation will be payable
11. The prize is not transferable, changeable or redeemable for cash.
12. In the event that the prize or any part of the prize becomes unavailable for any reason beyond the Promoter’s control, the Promoter may in its sole discretion decide to provide an alternative prize.
13. Neither the Promoter nor any other entity associated with this competition will be responsible for any late, lost, misdirected or incorrectly submitted entries, including but not limited to entries not received due to technical problems or human error. The time entries are deemed to be made will be the time the entry is received, not the time the entry is submitted by an entrant.
14. The Promoter reserves the right to disallow entries in its absolute discretion and without giving reasons.
15. The Promoter reserves the right, at any time, to verify the validity of claims and determine the eligibility of entrants (including an entrant’s identity) and to disqualify any entry or refuse to award a prize where false or misleading details have been given by an entrant, or where an entrant has behaved in a fraudulent or dishonest manner, or otherwise than in accordance with these terms and conditions or the spirit of the promotion.
16. By entering this promotion, entrants agree to the use of their names, photographs and likeness for promotional/advertising purposes, and agree to make themselves reasonably available for this purpose. The ensuing copyright will rest with the Promoter, without any claim to compensation from entrants.
17. The winner and chosen prize participant acknowledge and agree that they will comply with all instructions given by employees of the Promoter and other agencies associated with this promotion, and agree not to do anything that may bring the Promoter into disrepute.
18. The winner and their chosen prize participant agree that as a condition of their participation in the prize, they may be required to execute a waiver and indemnity in the form provided by the Promoter.
19. If a winner cannot accept or take part in the prize for any reason, their prize will be void and no compensation will be payable.
20. Failure by the Promoter to enforce any of its rights at any stage does not constitute a waiver of those rights.
21. All decisions made by the Promoter its employees or agents are final and no correspondence will be entered into.
22. If the promotion is not able to operate as anticipated for any reason, the Promoter may amend, suspend or cancel any aspect of the competition (including any prize) at any time in its sole discretion.
23. Except for any liability that cannot be excluded by law, the Promoter (including its officers, directors, shareholders, employees, advisors, assignees, agents, licensees, representatives, advertising and promotional agencies), excludes all liability (including negligence), for any personal injury or any loss or damage (including loss of opportunity), whether direct, indirect, special or consequential, arising in any way out of the Promotion, including, but not limited to, where attributable to any of the following: (a) any technical difficulties or equipment malfunction (whether or not under the Promoter’s control); (b) any theft, unauthorized access or third party interference; (c) any entry or prize claim that is late, lost, altered, damaged or misdirected ; (d) any variation in the prize; (e) any tax liability incurred by a claimant or entrant; or (f) use of a prize.
24. As a condition of participating in the prize, the winner and their chosen prize participant indemnify the Promoter, all organisers, sponsors and all other persons and organisations associated in any way with this promotion against all claims, damages, liabilities, costs and expenses (including costs on a solicitor-client basis) which the winner or other prize participant may incur arising out of their participation in the promotion and/or participating in the prize, howsoever caused.
25. The Promoter collects and holds personal information provided by entrants for the purposes of this promotion and for future promotional purposes. Failure to provide requested personal information may disqualify a person from being able to receive and/or participate in the prize. All personal information provided by entrants and/or prize participants will be held by the Promoter. Under the Privacy Act 1993, individuals have the right to access and request correction of any such personal information, and may do so by sending an email to email@example.com
26. The Promoter is Frucor Suntory New Zealand Limited, 86 Plunket Ave, Manukau, Auckland 2104, New Zealand.
WIN A DOUBLE PASS TO THE WELLINGTON PHOENIX V SYDNEY FC ON SATURDAY DEC 23, 2017
WIN A GATORADE MINI COOLER, TOWEL AND BOTTLE
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