Gatorade is the only sports drink scientifically proven for over 50 years to help fuel pros, amateurs, or anyone serious about their performance.

Back in 1965, Dr. Robert Cade, Dr. Dana Shires, Dr. H. James Free and Dr. Alejandro de Quesada, a group of University of Florida researchers, noted the University football team was underperforming in the sweltering summer conditions. Their research concluded the team wasn’t properly hydrated, causing their performance to falter. Taking their findings into the lab, they formulated a new, precisely balanced carbohydrate-electrolyte beverage that, unlike water, kept the players properly hydrated.

They called their drink Gatorade.

Founded in 1985, the Gatorade Sports Science Institute (GSSI) is committed to helping athletes optimise their health and performance through research and education in hydration and nutrition science.

GSSI scientists study the effects of nutrition on the human body before, during and after exercise. For more than two decades, hundreds of amateur, elite and professional athletes have participated in testing with GSSI and in studies with university research partners around the world. GSSI’s headquarter lab, mobile and satellite laboratories and on the field testing enable a variety of research.

GSSI collaborates with universities and researchers around the world to undertake research in exercise science and sports nutrition. The Institute is internationally recognized for its research and education offerings, which serve nearly 100,000 subscribers in more than 145 countries. In addition, more than 100 Student Research Grants have been awarded to research fellows and graduate students throughout North America, Latin America, Australia, Asia and Europe supporting research in a variety of areas.

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